M&S Beauty have announced the arrival of British fine-fragrance brand, Floral Street. The range will be available in selected M&S stores and online From 5th September 2023.
The award-winning vegan home fragrances from the independent brand include best sellers, such as Wonderland Peony, as well as statement plant-based candles and oil diffusers. With eco-conscious at its heart from inception, the cruelty-free perfumes are crafted using fully traceable, responsibly sourced ingredients, and are housed in reusable, refillable, recyclable, or biodegradable packaging.
Each scent is said to be ‘powered by flowers’ and inspired by the diverse and vibrant London culture, Floral Street eau de parfums will be available from M&S in 50ml and 10ml travel size plus the perfect ‘try before you buy’ Discovery Set.
Heidi Woodhouse, Director of Home, Furniture & Beauty said: “At M&S, we’re committed to becoming the trusted editor in beauty for our customers. We’re continuing to innovate with our leading own brands and introducing third-party partners who complement and complete our offer. We’re delighted to welcome Floral Street; with our shared synergy in values, the partnerships will support us to grow our relevance in the fragrance category where we know brand credibility is important.”
The arrival of Floral Street comes as M&S becomes more relevant to customers through both exclusive own brand products (including Apothecary which has grown to a £20m brand in just two years) and complementary third-party brands including Aveda, Origins, REN, Emma Hardie, Eve Lom and Prai.
“We are excited to be part of the M&S Beauty strategy and as an independent, British brand founded and manufactured in Britain, the fit is perfect. We are bringing sustainable fine fragrance at an affordable price for the M&S customer to experience and enjoy.” Michelle Feener, Founder and CEO of Floral Street added.
By welcoming a dynamic, market leading third-party partner, M&S is complementing and completing its own brand beauty offer, inspiring loyalty and repeat purchases, whilst driving new customers to M&S as it continues to build market share in the category. The arrival of Floral Street follows the success of global skincare brand Clinique in 2022; part of the Estée Lauder group, Clinique resonates strongly with the M&S customer and is now the number one third-party brand at M&S.
