Meet Jo Malone London’s new Global Ambassador, Adwoa Aboah.
Actor, mental health activist and model Adwoa is one of the most recognisable faces and courageous voices of her generation, speaking out about her own mental health struggles and using her platform to promote and normalise difficult conversations to build and inspire hope.
As a mental health activist, Adwoa will work to bring mental health awareness work Jo Malone have been involved in for the past decade to the forefront. Adwoa will also speak to her love of scent and its intrinsic link to memories as the face of English Pear & Freesia, starring in their upcoming campaign.
Jo Malone London comments “Adwoa is unapologetically herself. She is intelligent, generous and compassionate. She knows the importance of telling her own story and has navigated her own path, never shying from difficult and taboo subjects but encouraging honesty and openness, aiming to create a community that cultivates kindness and support. It is this drive for inclusion, passion for mental health awareness and her embodiment of our brand values of kindness, humility and optimism that make her not only the perfect fit, but an asset to our Jo Malone London family.”
‘I’m very grateful for this partnership as it puts mental health at the forefront of our collaboration, we seriously align in our passions. I’m really excited to challenge tradition, by attracting new audiences to Jo Malone London because of the values it champions. I want people to know about the work that Jo Malone London has been doing for mental health charities for years and allow people to feel part of something. I’m incredibly excited about this position and the things we plan to
do together,’ she says.
Join the conversation @JoMaloneLondon @AdwoaaBoah