57% of consumers agree that it is superficial to spend too much money on beauty/grooming products, opening opportunities for brands to position their hero products as investments rather than splurge items.

What are hero products, and how do you ensure that they remain relevant and exciting enough to hold their own against the tidal wave of new products competing for consumers' attention?

Mintel will provide the latest consumer insights, revealing what buyers truly desire from their beauty products, and will share best practices on how marketers highlight hero products across various advertising channels.

Recognising that even the best hero products must evolve, Mintel combines these insights with our Data Science & Analytics expertise. This approach will identify claims and ingredients that allow hero products to adapt subtly, preserving the qualities that made them successful while keeping them current with market trends.

Join CEW and Mintel on Tuesday, 15th October, for an insightful presentation followed by a guest panel discussion, where you'll have the opportunity to ask your questions and participate in the conversation.

Speakers

Vivienne Rudd - Director of Innovation & Insight, Beauty & Personal Care at Mintel

Vivienne has more than 25 years’ experience as an expert commentator on the global beauty industry and has a deep understanding of the ever-evolving market. Her specific areas of expertise are predicting global and local formulation, ingredient, marketing and retail trends, new concept development, strategic workshops and international retail safaris.

More speakers are to be announced shortly.

Event Details

Date: Tuestday 15th October

Timings:
4pm Registration
5.45pm Finish

Address: Mintel House, 4 Playhouse Yard, London, EC4V 5EX

For all event enquiries please contact [email protected]