UNiDAYS has partnered with SoPost to introduce the UNiDAYS Sample Society, an exclusive product sampling community designed to connect brands with Gen Z students during a crucial shopping phase in their lives. Drunk Elephant, e.l.f. Cosmetics and Rituals are the first brands to launch sampling campaigns under this new collaboration.
With a global network of over 27 million members, UNiDAYS is the leading Student Affinity Network, offering brands a unique platform to engage with young consumers—particularly university students and recent graduates—as they make key purchasing decisions independently for the first time.
SoPost, a leader in online product sampling solutions, uses advanced technology to deliver highly targeted campaigns for top beauty and CPG brands, such as Estée Lauder, Coty, Unilever, and Mars. Their campaigns not only raise brand awareness but also foster loyalty, gather consumer insights, and drive sales post-trial.
Unmatched Access to Gen Z Audiences “Our partnership with UNiDAYS aligns perfectly with our goal to help brands connect with consumers in meaningful ways,” said Jonny Grubin, Founder & CEO of SoPost. “By tapping into UNiDAYS’ vast and engaged network, we offer brands unparalleled access to Gen Z audiences at a critical time in their lives when they begin to form long-term brand preferences.”
Jessica Hewitt, Global Head of Beauty & Wellness at UNiDAYS, emphasized how this collaboration allows brands to deliver personalized sampling experiences directly to Gen Z consumers. “This partnership allows brands to place their samples into the hands of students whose personal characteristics and buying preferences align with their products. “It’s a unique chance to drive awareness, trial, reviews, and purchases, while influencing the trendsetters of tomorrow through authentic recommendations and social sharing.”
The UNiDAYS Sample Society will roll out in the UK, US, and Germany, leveraging UNiDAYS’ strong presence, with 8 million verified members in the UK and 10 million in the US, providing a powerful foundation for brands to reach Gen Z consumers.
Tapping into consumers who are ready to buy
SoPost Communities also offer an unmatched opportunity for brands to connect with highly engaged, qualified consumers who are eager to discover new products. As a result, they are significantly more likely to engage with sampling campaigns, provide feedback on products, leave reviews and make purchases after trying the product. On average, SoPost’s Community sampling campaigns experience more than a 300% increase in review response rates. “Unlike broader advertising campaigns, the members of a sampling community are not only receptive to trying new products but are actively seeking them out,” explains Toby Evans, CMO at SoPost. “The depth and quality of SoPost Communities’ first-party data allows brands to target a highly relevant audience of genuine product enthusiasts, who are more likely to become long-term customers.”
Driving growth across markets
The launch also marks the launch of SoPost’s Community offering in Germany, offering brands in the country an exciting new channel to sample through. This is something Magali Kirsch, Head of Brand Partnerships, DACH, at SoPost, is especially excited about: “Our sampling community with UNiDAYS is a fantastic way to introduce products to Gen Z, a generation eager to share their favourites on social media. It’s also an opportunity to establish deeper, long-term connections with young consumers as they begin to form their brand preferences.
“At SoPost, we’re confident that by bringing this community to the German market, we’re opening up new channels for brands to interact with and create relationships with their
younger audiences.”
The launch of the UNiDAYS Sample Society marks an exciting new era for brands looking to connect with Gen Z at a pivotal moment in their lives. By combining UNiDAYS’ expansive student network with SoPost’s cutting-edge sampling technology, this partnership unlocks unmatched opportunities for brands to build loyalty, boost sales and gain valuable insights in
the UK, US and Germany.
