Created as a natural solution to soothe their young daughter's eczema, Dr.PAWPAW has grown into a multi-million pound brand available in nearly 50 countries. This incredible journey, marked by innovation, resilience, and family-driven passion, is an inspiring blueprint for aspiring entrepreneurs.

Join Johnny and Pauline Paterson, the husband-and-wife duo behind Dr.PAWPAW, in conversation with Sarah Jossel, Beauty Expert, Journalist & Broadcaster, as they candidly share their story, from launching their now-iconic yellow tube to expanding into diverse product categories. This session will dive deep into the challenges they've faced, the key strategies behind their success, and their advice for founders and start-ups looking to make their mark.

Key Themes & What Guests Will Learn:

1. The Origins of Dr.PAWPAW
o The personal story behind creating the brand and their mission to offer natural, multipurpose products.
o The power of purpose-driven brands in a crowded market.

2. Building a Brand from Scratch
o The couple's experience of launching their first product.
o Insight into branding, product development, and scaling a beauty business internationally.

3. Top 5 Tips for Start-up Success
o Practical advice for founders, covering everything from navigating the beauty industry to building strong customer relationships.
o Emphasis on resilience, adaptability, and learning from mistakes

4. Overcoming Challenges
o Real stories about the difficulties they encountered, such as product development issues, international expansion, and navigating business as a couple.
o Lessons learned in managing risk, staying true to their vision, and evolving with market trends

5. Advice for Aspiring Founders
o Tailored guidance for beauty entrepreneurs and start-ups on breaking into the market, securing funding, and building a loyal customer base.
o Insights into what makes a brand stand out and stay relevant in today’s competitive landscape.

Event Details

Date: Wednesday 6th November

Timings:

8:45am Registration and Networking Breakfast in the Fortune Room
9:15am Introduction: Overview of the Dr.PAWPAW story
9:20am Fireside Chat: In-depth conversation with Johnny and Pauline on their journey, key milestones, and reflections hosted by Sarah Jossel, Beauty Expert, Journalist & Broadcaster
9:50am Audience Q&A: Interactive session where attendees can ask the founders for advice and insights
10:00am Networking Opportunity: Mingle with the founders, industry experts, and other entrepreneurs
10:30am End

Address: Covent Garden Hotel, 10 Monmouth Street, London, WC2H 9HB

For any event enquiries please contact [email protected]