This November 2024 sees the opening of Grown Alchemist’s first London flagship store at 35 Beak Street in the creative heart of Soho. Neighbouring iconic brands such as Ganni and Pangaia, the first store for Grown Alchemist outside of Australia spans two immersive floors, where the brand will deliver a luxe skincare experience centred around advanced biotech-based skin and body care formulas. The 360-degree wellness service encompasses bespoke skincare consultations, exclusive treatments and IV drip therapies.
The Store & Experience
The store’s approach is modern and multi-sensory. It fuses elements of concrete, aluminium, and mirrored glass with softer design codes, such as textured clay and creamy travertine.
A biological plant installation dominates the window. Once inside, NASA Clean Air-approved plants purify the air, removing toxins and pollutants from the city outside. This improves skin health and the overall feeling of wellness. A bespoke fragrance, exclusively crafted for the flagship store, will fill the space with a unique scent, enhancing the sensory experience for every visitor.
Grown Alchemist has expanded its pioneering relationship with Revive from online to in-store, with an interactive skin diagnostic which offers personalised product recommendations for individual skincare needs, taking into consideration local UV and pollution indexes.
The Treatments
Grown Alchemist’s ethos centres around harmonising health,beauty and wellness, with emphasis of finding the balance between clinical performance and experience.
The lower level offers the chance to try the best of the brand’s services, from its signature Regenerator Facial, designed to improve skin longevity, to cutting-edge tools such as ZIIP, a device that uses nano and microcurrents to tone and sculpt. Inner and outer treatments are also on the menu, including biotin injections and two bespoke IV therapy blends powered by market leader REVIV. Specifically designed to boost skin and hair health these can be combined with a Grown Alchemist facial for a holistic wellness experience.
Each treatment takes place on a specialist binaural wellness bed that utilises vibrational and acoustic technologies to train the brain to relax. Expert friends of the brand will be collaborating with Grown Alchemist as part of the ‘Alchemists in Residence’ series.
Barbering Specialist from The Refinery, Anthony Mayes, is the inaugural Alchemist in Residence offering a curated edit of his infamous treatments, available to book from
November onwards. Further residencies will be announced throughout 2025.
