From autumn, M&S customers will be able to buy Benefit Cosmetics products at M&S.com with free click & collect next-day delivery to more than 700 M&S locations.
Five M&S stores, located in Camberley, Cheshire Oaks, Handforth Dean, Hedge End and Lisburn, will also be home to a Benefit Cosmetics counter.
The collection will comprise more than 200 products and will include all the brand’s bestsellers, such as its mascara, face primer and bronzer, with retail prices ranging from £12.50 to £48.
The launch follows M&S’s partnership with global skincare and make-up brand Clinique earlier this year.
Tara Singleton, head of beauty at M&S and CEW Board Member, said: “We are so pleased to be welcoming Benefit Cosmetics as our latest partner as we continue to introduce dynamic third-party brands to complement our own beauty offer, helping us become more relevant, more often for our customers.
Beauty plays a big part in our ‘Brands at M&S’ strategy as we know brands such as Benefit Cosmetics inspire loyalty and repeat purchases around their cult products and therefore play an important role in how and where customers shop. Bringing these brands to M&S.com and selected stores will give customers – both existing and new – more reasons to shop with M&S.”
