Sculpted by Aimee will be the first ever Irish cosmetics brand to open a flagship store on Dublin’s prestigious Grafton Street. The 175 sqm store is more than double the former retail space, previously on Dundrum’s main street. The four-storey outlet is one of the many elements of the expansion plans in place at Sculpted by Aimee including UK growth, international growth and further store openings in the coming years.
The Sculpted by Aimee store is kitted out with the latest technology and boasts roaming tills for quicker and easier checkouts, virtual try-on screens, digital look books to help choose products and a click and collect service. The store has phone charging stations in its ‘chillout area’ downstairs, for those who want to stop by and browse. There is a recycling facility on site for customers to recycle their used Sculpted by Aimee products and earn reward points. In addition to a vast makeup offering, the store is stocked with exclusives such as branded crew neck jumpers, mugs, pens and bridal gifts.
The Suite on the second floor is a purpose built studio space with ample room for events, masterclasses, make overs, makeup lessons, and the highly anticipated return of Sculpted The Academy. The Suite is available now for private bookings including corporate events, bridal parties, and special occasions.
Find out more about the services available here.
Founder & CEO of Sculpted, Aimee Connolly said: “It feels like a real full circle moment for me as we get set to open our doors on prestigious Grafton Street. We have seen exponential growth over the last six years which I did not expect to be this rapid. I started my career working in MAC on Grafton Street and to think I am coming full circle and opening my own brand’s flagship store on that same street is quite incredible. Coming out of Covid I really wanted to maximise the experiential elements we offer our customers and get back face to face in a bigger and better way than ever before”.
“For me, there is no more attractive location in Ireland than Grafton Street so it was a no-brainer for me to look at spaces there. Having more than one floor was a non-negotiable for us to maximise our service offering and truly give customers an experience to remember. We will be situated at the top of the street in a unit previously occupied by Urban Decay cosmetics, which is the very first brand that I worked for at the age of 16. The store is in a super position right by the Luas stop and the entrance to Stephens Green Park. There are always risks involved with new ventures such as this, but business growth is nothing without risk and I am really excited for people to see what we have in store.”
The Grafton Street store will officially open at 10am on Friday, 16th September.