Perfume House Diptyque has revealed its newly remodelled Spitalfields Boutique, marking the brand’s first UK store to feature its new retail concept. The Spitalfields boutique is currently the largest Diptyque store in London, first opening in November 2018. Opening in early July 2022, the store has been reimagined to create a marriage between its Parisian roots and the East London location.
Diptyque describes the new store as the “ultimate destination to discover the Diptyque universe” and will house the brand’s full product catalogue, including candles and fragrances, the Decoration collection and refillable fragrance service. It will also host private consultations.
The decor of the outlet has blended Diptyque’s Parisian roots with traditional elements from its east London location. An industrial British façade features inside the entrance, along with a typical French mosaic which has been designed by an atelier in Paris. The boutique also features brick-cladded walls, a minimalistic fireplace and locally sourced decorative objects to pay homage to the brand’s birthplace in Paris. Along with a herbarium display of East London plants, designed by local artist Lucy Smith, displayed inside the store.
The store’s relaunch forms part of Diptyque’s recent investment into British retail. Diptyque welcomed customers to a soft launch of its upcoming London, Chelsea, boutique in May, which is set to officially open in Autumn 2022. The West London destination was adorned with roses for its exterior, created by local florists, Blooming Haus, with a Parisian café seating area outside. The news also follows the launch of Diptyque’s new household cleaning range, to compliment the brand’s existing selection of scented candles, perfumes and home decor.
Visit the store:
113 Commercial Street