Today, March 18th, CEW Beauty Award recipients and British beauty favourites, The Inkey List, have opened its first-ever pop-up store in London’s Covent Garden. The store will give skincare lovers the opportunity to get up close and personal with experts who can help create a personalised routine for their individual skincare needs.
The site will be open for 10 days, and shoppers are invited to enter an “immersive space” that will feature QR codes to learn more about the products, as the brand continues its focus on improving consumer education. The interactive space will also house the IRL version of the brand’s “askINKEY” service, where dermatologists and trichologists will be on hand to offer skin consultations and help visitors build a routine matched to their skin. Shoppers will be invited to create a “myINKEY” profile which will allow them to build a skincare profile, a personalised routine, test and try products and get all products purchased delivered directly to their door.
CEW Young Executive members have been invited to join The Inkey List team on Tuesday afternoon for an exclusive chance to meet the founders of the brand Colette Laxton and Mark Curry and to discover all that the pop up has to offer.