Award-winning and knowledge-driven skincare brand, The INKEY List, has unveiled its latest pop-up billboard designed to highlight the importance of skin hydration. Featuring an immersive tap experience, the Hydration Tap pop-up is part of the brand’s new hydration campaign inspired by findings from a recent consumer survey, which revealed that 91% of people experience dehydrated skin.
Event Details
The pop-up will be located at the junction of Quaker Street and Braithwaite Street, Shoreditch, on 9th December. From 9:00am to 10:30am, the event will offer an exclusive first look for content capture, and the installation will open to the public from 12:00pm to 5:00pm.
What to Expect
As part of the campaign, The INKEY List is raising awareness about hydration as the cornerstone of skin health. Visitors can:
- Have their skin’s hydration levels tested by the on-site AskINKEY team using a professional device.
- Press a button on the interactive billboard to activate the tap, dispensing a free 30ml Hyaluronic Acid Serum.
- Stand a chance to win a special token to claim a customised skincare routine based on results from the INKEY skincare quiz.
Guests will also get an exclusive preview and sample of The INKEY List’s upcoming product, set to launch in January.
Additional Features
From 8th to 15th December, a 17-sheet billboard will accompany the main experience in the same area.
Location: 1 Quaker Street, London E1 6SZ
Nearest Station: Shoreditch High Street
