CHANEL is set to launch an exciting and immersive experience with the ROUGE COCO PLAYGROUND, opening in Covent Garden from 21st March to 30th March 2025. This pop-up event celebrates the beloved Rouge Coco Lipsticks, including Rouge Coco, Rouge Coco Baume, Rouge Coco Shine, and Rouge Coco Flash. The lipsticks embody qualities of freedom, ease of use and effortless application.
Located at Market Building (East Piazza, Covent Garden, London, WC2E 8RF), the playground design reflects the playfulness of Rouge Coco lipsticks, captured with interactive experiences. Entertainment includes interactive games, live performances by professional skateboarders (taking place daily from 12pm – 1.30pm, 2.30pm – 4pm, and 5pm – 6.30pm) and the opportunity to discover the entire Rouge Coco collection whilst enjoying gourmet Coco Cream Sorbet.
CHANEL is offering exclusive beauty services, including bespoke one-to-one make-up consultations and immersive masterclasses. During these sessions, guests will receive expert guidance on creating a Rouge Coco-inspired look. Booking fees are redeemable against products purchased at the pop-up and include an elevated goodie bag.
The ROUGE COCO PLAYGROUND will also feature an exclusive Customisable Set that includes two Rouge Coco lipsticks and a CHANEL lipstick charm, adding a personal touch to your beauty routine.
The pop-up is open Monday to Saturday from 10am – 7pm and Sunday from 12pm – 6pm, and entrance is free of charge.
