Being Haircare: A New Approach to Personalised Haircare in the UK 

The UK haircare market welcomes an exciting new addition, Being, launched exclusively at Superdrug on 10th March. Designed to take the guesswork out of haircare, Being offers tailored formulas that cater to specific hair needs. With each product priced at £7.99, it provides an accessible option for those seeking a customised approach to haircare. 

After noticing that consumers often find haircare products confusing and overwhelming, Being set out to simplify the experience and streamlines this process by offering a clear and structured system – this aims to help individuals choose products that align with their hair type for effective care and styling. 

 The Being product range: 

• Bye Bye Frizz – for wavy or frizz prone hair (with jojoba and almond oil) 

• Curl power – for curly or coily hair (enriched with coconut and grapeseed oil) 

• Max moisture – for dry or coily hair (with cocoa butter and oat) 

• Big hair – for straight and fine hair (avocado and macadamia oil) 

• Nourish and shine – for all hair types (infused with shea butter and aloe extract) 

 Committed to ethical and responsible beauty practices, all Being products are free from sulfates, silicones, parabens and phthalates, ensuring gentle care for both hair and scalp. Additionally, all ingredients are ethically sourced, and the entire range is dermatologically tested and Leaping Bunny approved, guaranteeing cruelty-free formulations. 

As the beauty industry continues to shift towards more tailored and ethical products, Being’s entry into the market highlights the growing demand for accessible, high-performance haircare that aligns with both personal and environmental values.  

 View full range of products here.