Charlotte Tilbury is preparing to open its largest-ever store in London, introducing an innovative Skin Spa concept.
The store, starting January 9th is located in the heart of London’s bustling Westfield Stratford City, marks the brand’s continued expansion and focus on immersive beauty experiences. Dubbed a “Beauty Wonderland,” this new flagship outlet will offer a blend of skincare, makeup, and unique in-store services designed to elevate customer engagement.
The Skin Spa concept is a centerpiece of this new location. It will feature personalized consultations, cutting-edge skin analysis, and bespoke treatments, such as their Glow + Go facials, catering to both seasoned beauty enthusiasts and newcomers. These offerings are designed to complement the brand’s iconic products, such as the Magic Cream and Flawless Filter Foundation, which have become best-sellers globally​.
“This really is the beauty store of the future – it has education, futuristic tech, Instagrammable moments, themed worlds, and bookable areas. This is a true celebration of my 30 years of makeup artistry, with all my tips, tricks and secrets to make everyone feel like a star. There is truly nothing like it,” said Tilbury.
Charlotte Tilbury’s expansion strategy underscores its ambition to create experiential retail spaces that merge luxury, innovation, and accessibility. This new store adds to its existing lineup in prestigious locations like Westfield London and Covent Garden, as well as internationally in cities such as Los Angeles and Hong Kong.
The new treatment menu includes:
- The Glass-Gleam Skin Facial (£45)
- The Brighten + Smooth Oxy-Revival (£55)
- The Lift, Firm + Snatch Facial (£70)
- The Ultimate Magic Facial (£100)
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