Luxury department store Selfridges has just published its first annual ‘Project Earth’ report, in which it has detailed a number of ambitious targets that it hopes will reinvent retail and steer its business towards a net-zero future.
Its publication comes two years after the retailer launched its sustainability strategy Project Earth which initially set out to achieve net-zero carbon emissions across the company by 2050. However, Selfridges reevaluated its mission last year, instead stating that it wanted to achieve the goal ten years earlier.
As part of this move and as detailed in its report, the retailer said it would be transitioning from an experimentation phase to the implementation and acceleration of change through new commitments across three categories; Materials, Models and Mindsets. You can read more about these three categories in the full report (link at the bottom of this page).
In the report’s press release, Andrew Keith, Selfridges managing director, said: “In creating our store of tomorrow, we must commit to a fundamental shift in the way that we do business and use the Selfridges platform for change. Our vision is to reinvent retail and create a more sustainable future, and Project Earth and our new targets underpin this. We recognise that we need to challenge ourselves to accelerate change, and our ambitious circular and materials targets do just that. We don’t have all the answers, but we are committed to finding solutions through a continued imaginative approach to retail innovation. The scale of our ambitions cannot be underestimated, but we are inspired by what lies ahead and how we bring this to life for our customers.”
In the report, the retailer has pledged that 45% of its transactions will come from circular products and services by 2030, as it continues to focus on investing in alternative shopping models through the Reselfridges initiative.
Read more HERE