Luxury skincare brand 111SKIN announced a significant investment from SKKY Partners, the private equity firm co-founded by Kim Kardashian. This strategic partnership aims to accelerate 111SKIN’s global expansion and enhance its product innovation.
Founded by cosmetic surgeon Dr Yannis Alexandrides and his brother, 111SKIN has garnered a reputation for its science-backed skincare solutions and has established a strong presence in the luxury beauty market. The investment from SKKY Partners is expected to bolster the brand’s research and development capabilities, enabling the introduction of innovative products to meet the evolving needs of consumers.
Kim Kardashian’s involvement through SKKY Partners brings a wealth of industry insight and a vast network, which are anticipated to further elevate 111SKIN’s brand visibility and market reach. This collaboration underscores a growing trend of celebrities leveraging their influence to invest in and shape the future of the beauty industry.
The financial terms of the investment have not been publicly disclosed. However, both parties have expressed enthusiasm about the potential synergies and growth opportunities that this partnership will foster. This move aligns with SKKY Partners’ strategy to invest in high-growth consumer brands and reflects 111SKIN’s commitment to expanding its footprint in the competitive skincare market.
