Earlier on this week Rodial marked its 25th anniversary with an exclusive immersive experience celebrating the brand’s journey and unveiling its latest innovation, the Dragon’s Blood Water Serum. Hosted in the heart of Soho’s vibrant art scene, the two-day event welcomed beauty enthusiasts, industry insiders, and VIP guests, including Hana Cross and Vanessa White, to explore Rodial’s evolution and its impact on the beauty industry.
The gallery-style experience took guests on a journey through Rodial’s 25-year history, highlighting the visionary leadership of Founder and CEO Maria Hatzistefanis and the brand’s continuous innovation since 1999.
Attendees engaged with interactive exhibits showcasing Rodial’s groundbreaking formulations and revolutionary approach to skincare.
“I am thrilled to be celebrating our 25-year anniversary as a privately owned heritage business. To mark this milestone, we created an immersive retrospective exhibition that tells the story of Rodial’s evolution—from a startup to a globally recognized beauty brand pushing industry boundaries,” said Maria Hatzistefanis, Founder and CEO of Rodial.
A key highlight of the evening was the unveiling of the Dragon’s Blood Water Serum, the latest addition to Rodial’s cult-favorite Dragon’s Blood range. Guests had the opportunity to experience the hydrating and soothing benefits of the range firsthand in the dedicated Dragon’s Blood Room, which offered an interactive look at the science behind the formula.
Beyond the product showcase, attendees enjoyed exclusive masterclasses, brand storytelling moments, and photo opportunities designed to bring the Dragon’s Blood collection to life. This consumer-focused event not only celebrated Rodial’s legacy but also provided an exciting glimpse into the brand’s future innovations in skincare.
