THG Labs has released its 2025 Haircare Innovation Trends Report, offering a detailed look at the key developments shaping the future of the haircare industry.

The report delves into a range of topics that are set to influence the market over the coming year. From advancements in ingredient technologies to the rise of wellness-led formulations, it provides data-driven insights designed to help brands meet evolving consumer expectations and stay competitive in an increasingly dynamic landscape.
Curated by THG Labs’ Product Innovation Team, the report explores:
- Emerging consumer behaviours backed by data
 - New ingredient innovations and their effectiveness
 - A growing focus on inclusive, personalised, and results-oriented haircare
 - Opportunities for new product development and brand growth
 
You can access the full report via THG Labs’ website here: 2025 Haircare Innovation Trends Report
        
        



