From 25th April to 5th May 2025, CHANEL is unveiling Chance Street, an immersive pop-up experience in the heart of Shoreditch, London, to mark the launch of its new fragrance, Chance Eau Splendide.
Located at The Dream Factory, 4 Chance Street, the vibrant space invites visitors to explore the full CHANCE fragrance collection in an interactive and playful setting. The exterior features a bespoke pop art-style mural reflecting the signature purple hue of the new scent and the brand’s signature whimsical energy.
Entry is complimentary and open to the public, with guests invited to try their luck at interactive games, enjoy candy floss inspired by the new fragrance, and sample the CHANCE range – including Eau Tendre, Eau Fraîche, Eau Vive, and the new Eau Splendide – at the fragrance discovery bar.
Featured Experiences
-
CHANCE Beauty Service (75 min, £60)
Guests can book a personalised makeup consultation inspired by five signature CHANCE looks, from bold purples to soft pinks and warm corals. -
CHANCE Street Soirée (2 hrs, £60)
Taking place on the evening of Thursday, 1st May, this ticketed event includes DJ sets, cocktails, canapés, and a redeemable booking fee. Guests will also receive an exclusive goodie bag. -
Hall of Mirrors Installation
Inspired by CHANEL’s new film directed by Jean-Pierre Jeunet and starring Belgian artist Angèle, the pop-up includes a mirrored fun house experience.
The pop-up is open Monday to Saturday from 10:00am–6:00pm and Sundays from 11:00am–5:00pm.
