Skincare brand The Ordinary has launched its official storefront on Amazon.co.uk through the platform’s Premium Beauty Store.
The move marks an expansion of The Ordinary’s retail presence in the UK, allowing customers to purchase products directly from the brand via Amazon. The partnership is intended to improve access and convenience while maintaining product authenticity and delivery speed.
The new storefront includes a selection of The Ordinary’s core skincare range and is supported by Amazon Prime’s fulfilment services. The development forms part of The Ordinary’s broader strategy to increase the availability of its products through recognised retail channels.
Commenting on the launch, Nicola Kilner, Co-Founder of The Ordinary, said: “With customers at the heart of everything we do, we’re excited to expand our collaboration with Amazon in the UK. We look forward to continuing to serve our loyal community and welcome new customers through this expanded channel.”
Huw Govier, Category Lead for Premium Beauty at Amazon Europe, added: “Our vision is to make Amazon the most trusted beauty destination and inspire customers through unique shopping experiences and a wide selection, including premium brands. With the launch of The Ordinary and its dedicated storefront on the Premium Beauty Store on Amazon.co.uk, we’re excited to be able to offer beauty enthusiasts a curated experience and seamless way to shop the brand’s iconic products.”
The Ordinary’s Amazon Premium Beauty storefront is now live at Amazon.co.uk, offering direct access to its range for customers across the UK.
