Natural Products News’ Top 25 Who’s Who in Natural Beauty has announced that Formula Botanica CEO Lorraine Dallmeier has been voted number one in its 2020 list announced in early October.
Dallmeier’s first appearance in the annual industry rankings was in 2014 shortly after she took over Formula Botanica, which was then a start-up and relatively new concept as an online organic cosmetic science school. Since then, Lorraine Dallmeier has risen up the Who’s Who list to feature among its top five personalities for the past four years.
Natural Products News has been a major industry voice in the UK since 1993. The Top 25 Who’s Who in Natural Beauty, which looks at leading personalities in the sector from across the world, is organised under the auspices of its quarterly publication Natural Beauty News and is announced each year in early autumn.
The publication said that if Dallmeier’s success could be ascribed to a single formula, it would be down to her sheer hard work, perseverance and a passion for natural and organic living. Lorraine Dallmeier, who was once a student herself on the single course offered by the forerunner entity she took over, has been the impetus behind growing Formula Botanica into an award-winning learning platform and experience for over 10,000 student cosmetic formulators and indie beauty entrepreneurs in some 164 countries.
“I am hugely thrilled, excited, stunned and honoured to be voted in at number 1 in the 2020 Who’s Who in Natural Beauty. Being named the most influential person in natural beauty for the year is truly humbling. I am grateful every day for having the opportunity to change the world one course and one formulation student at a time,” said Dallmeier.
In enabling aspiring entrepreneurs across the globe to access award-winning, online cosmetic science and business courses to help them build beauty businesses of their dreams, Dallmeier has demonstrated her personal entrepreneurial capabilities in both the green beauty and online education sectors. Formula Botanica today is a tremendously successful online platform and digital publishing hub in the natural beauty industry. The school, which enrolled its 10,000th student in early summer 2020, has seen an annual average rise in new students of just under 50 per cent for the past three years.
Dallmeier is predicting even faster growth as the school drives home its message that ‘anyone can formulate’ with the expertise acquired on its courses. This strategy in action, plus heightened awareness of the benefits and business opportunities offered by natural cosmetics, has proved a winning combination for the school.
Key to Formula Botanica’s success is also Lorraine Dallmeier’s ability to be a strategic risk taker. “When the pandemic hit, I decided to buck the trend of reducing costs and forged ahead investing further in staff, contractors and tech. It was a scary decision to make especially as it involved hiring 21 new team members for whom the school feels a responsibility in these uncertain times. But as a result of that investment, the business has grown by 75-80% during 2020,” explains Dallmeier.
“Recognition from gaining the number one spot goes also to Formula Botanica’s team of amazing, dedicated individuals who work to deliver an incredible online learning experience and help tens of thousands of indie beauty entrepreneurs start the business of their dreams,” Dallmeier said.
The outcome of this work is increasingly in evidence on retail shelves around the globe which are showcasing a new wave of boutique, natural brands, many created by the school’s students and alumni who are the source of its now over 1,100 five-star reviews on Trustpilot.
With a 10-strong course portfolio that has garnered industry recognition for excellence in the design of its learning content, Formula Botanica is leading the global green beauty movement. In announcing the rankings, Natural Beauty News gave Lorraine Dallmeier the epithet of ‘Natural Leader’. The title is more apt than ever this year given Formula Botanica’s exponential growth against the background of a sharp economic downturn.
For more information on Formula Botanica please visit www.formulabotanica.com