CEW Partners, Bio Sculpture, the award‑winning pioneer in prescriptive nail care, have announced the launch of its first standalone UK nail salon, located within Selfridges London.
This landmark extension marks a major milestone for the brand in the UK beauty landscape. As Selfridges’ only dedicated nail salon, the new space spans 33.7 m² net (44.9 m² gross) and has been meticulously designed in collaboration with Etch Design Agency. Drawing on a neo‑Art Deco aesthetic, the salon features walnut panelling, silver detailing, and textured neutrals, offering clients a chic, serene sanctuary amid the energetic environment of Selfridges.
The flagship salon includes:
- Five manicure stations for classic, gel, builder gel, and nail‑art services
- Three private pedicure stations, offering Elim pedicures
- A shoppable product area, showcasing Bio Sculpture’s award‑winning product lines alongside expert recommendations
This opening establishes a one-of-a-kind destination in Selfridges London, positioning BioSculpture not only as a treatment provider but also as a premium retail and experiential partner in the heart of the city.
Bio Sculpture remains deeply committed to education and technical excellence, with every technician undergoing award‑winning training and adheres to the brand’s strict protocols to ensure optimal nail health, durability, and performance”We’re delighted to announce the launch of Bio Sculpture’s exclusive first salon in our Selfridges London Beauty Hall on 3 September. Renowned for its innovation, exceptional quality and long-lasting results, Bio Sculpture’s commitment to nail health and its prescriptive approach perfectly align with our vision for beauty services. As we prepare to unveil our new services destination later this year, Bio Sculpture is the ideal fit – bringing a premium, results-driven experience to our customers. With partnerships with some of the industry’s most sought-after nail artists, we’re excited to begin what promises to be a truly standout collaboration.”
Melissa McGinnis – Director of Beauty Buying, Selfridges
“We are immensely honoured to be opening the UK’s first standalone Bio Sculpture salon in the heart of Selfridges London. This moment reflects the incredible growth and momentum of Bio Sculpture, and our commitment to delivering best‑in‑class nail care experiences. Partnering with such an iconic retail destination reinforces our ambition to blend prestige with everyday accessibility, to bring our prescriptive, health‑focused approach to nails into a space that’s renowned for innovation and curated luxury. This salon is not just an extension of Bio Sculpture – it’s a celebration of how far we’ve come, rooted in our values and perfectly aligned with the ethos of Selfridges. ”
Claire Aggarwal, CEO of Bio Sculpture& RE:NEW Beauty
“For Bio Sculpture’s first permanent UK site, we’ve created a contemporary, Neo Art Deco-inspired space that feels both luxurious and welcoming – a destination designed to delight loyal clients while inviting new audiences to discover the brand.”
Mandisa Helm, Designer, Etch
