Kaorium, the AI-powered fragrance discovery experience, is now available at boutique perfumery Parfum Le Dance. Opened in March by internationally acclaimed perfume critic and entrepreneur Derya Türkan, the Richmond-based store has quickly established itself as a destination for niche and hard-to-find global brands.
Created in Japan by Toshiharu Kurisu in 2019, Kaorium offers a unique sensory journey by translating scent into language, allowing visitors to explore fragrances through a blend of emotion, memory, and AI-driven insight. An entirely novel approach to fragrance exploration that decodes the enigmatic world of scent, the device helps people discover new fragrances intuitively through an exploration of perfumes and the language that the user associates with them. Harnessing state-of-the-art technology, the brand utilises custom hardware, software and AI to help customers identify and select new fragrances without the distraction of marketing, bottles, or their own preconceptions about a brand.
In order to guide people towards new fragrance selections, Kaorium harnesses the huge amount of open-source textual data available on the internet and analyses how scents are represented in language. It couples this with its own expertise, and how the customer reacts to each scent, to deliver a precise, personalised recommendation – the ultimate scent discovery experience.
Ben Janousek, CEO of Kaorium said, “We’re absolutely thrilled to see Kaorium available at Parfum Le Dance, a boutique that truly values creativity and individuality infragrance. Collaborating with Derya Turkan is especially exciting — her artistry and vision perfectly align with Kaorium’s mission to transform the way people experience and express scent. Together, we’re opening up a new world of discovery for perfume lovers”
Derya Türkan, Parfum Le Dance said, “I’m so excited to be collaborating with Kaorium and to introduce the experience at Parfum Le Dance. Kaorium brings a fresh, innovative way of experiencing fragrance, and I love how it empowers people to connect with scent on a deeper, more personal level. It feels like a perfect fit for my boutique and the community. ”
Customers at Parfum Le Dance can now engage with Kaorium’s AI technology, offering a personalised exploration of various niche luxury scents. This immersive experience aims to redefine how consumers connect with fragrance, blending cutting-edge technology with the art of perfumery.
