Why? Because even the best creative can’t perform if the foundations underneath it are broken.
Hosted by CEW board member & Hey Gen Pioneer, Tash Courtenay-Smith and Leaf CCO, Wesley Hartley, this insight-packed webinar delves into the often-overlooked mechanics that quietly determine whether paid media succeeds or stalls.
This is a practical, honest look at what actually moves the needle behind the scenes.
WHAT WE'LL COVER
Why creative performance is only as strong as the data feeding your ad platforms
The costly impact of poor tracking and misaligned account structures
How to move from “numbers everywhere” to decision-ready reporting
The foundations that unlock better paid media profitability
WHO THIS WEBINAR IS FOR
Beauty brand founders and leaders
Ecommerce and marketing managers
Paid media and performance leads
Anyone responsible for scaling spend and proving ROI
If you ever feel like your ads should be performing better - or that your reporting raises more questions than answers - this session is for you.
Event details
Date: 24th March 2026
Time: 4-5 pm BST
Location: Zoom
