Pinterest have shared their three predicted trends in the Beauty category for 2023. This isn’t another year-end trend round up report, this is a not-yet-trending report— a look into the future!
If you want to get a head start on hair care in 2023, go back to your roots. “Skinification,” or a focus on the scalp and crown of your head, will be a priority this year. Searches from Gen X and Boomers show an uptick in care for the scalp, like “scalp treatment” and “clean scalp.” This is your chance at a root revival. Trending searches include:
Scalp massage techniques +55%
Clean scalp +55%
Scalp treatment for dry scalp +70%
Natural hair mask for growth +80%
Clean scalp build up +45
Skincare has dominated the beauty sector in recent years. But with all the global stress that’s impacted us from head to toe, it’s no surprise that scalp care is exploding. This shift has resulted in a slate of new products inspiring people to develop multi-step self-care routines for their scalps.
From micro manis to barely-there bobs, this year’s beauty looks will be a cut above the rest. Millennials and Gen Z are trading in their long, coffin-shaped nails for mini French manis. They’ll opt for short braids and chopped bangs instead of long, luscious locks. In 2023, small beauty gets its big break. Farewell, so long. Trending searches include:
Micro French nails +235%
Chopped bob haircut +550%
Micro bangs +110%
Short stiletto nails +80%
Short braid hairstyles +45%
Maximalist beauty had its moment. Now, people are ready for a reset—and nothing says “fresh start” like a fresh crop. After years of coffin nails and almond-shaped extensions, people are realizing that nails don’t have to be long to make a serious statement.
In 2023, two-toned tresses will take off more than ever. Gen Z and Millennials are behind this rising trend in hair color that mixes natural hues with bright blues, purples and pinks—“blue and black braids” and “lavender and blonde hair” are on the up. Two is always better than one, just ask the Gemini in your life. Trending searches include:
Blue and black braids +215%
Lavender and blonde hair +150%
Pink and lavender hair +345%
Brown to pink balayage +280%
Multi tone hair color +135%
All that time in masks got people thinking about ways to express themselves beyond traditional makeup. Non-traditional hair color is an accessible means of self-expression that stands out even when you’re masked up. It’s a mini rebellion against not feeling seen for so long, and it feeds into people’s desire for authenticity.