Elim MediHeel pedicures have launched at the Bio Sculpture salon in Selfridges London, following the successful opening of Bio Sculpture’s first standalone UK salon at the department store last September.
Elim MediHeel pedicures are positioned as a clinical-led approach to footcare, combining active ingredients with professional techniques to address concerns often overlooked in traditional pedicures. Treatments focus on long-term foot health, targeting issues such as callus build-up, cracked skin, foot odour and dehydration, rather than short-term cosmetic results.
At Selfridges London, Elim treatments are delivered by highly trained technicians to BABTAC-recognised standards within the Bio Sculpture salon. The pedicure area features three private stations set within a refined neo Art Deco space, incorporating walnut panelling, silver detailing and soft neutral tones.
Claire Aggarwal, UK CEO of RE:NEW Beauty, said: “Since launching our inaugural salon at Selfridges in September last year, we have been thrilled by the response from customers and beauty insiders alike. Introducing Elim feels like the next natural step in our evolution, bringing a transformative pedicure experience to a destination that celebrates innovation and customer experience. Elim perfectly complements our prescriptive approach to nail and foot care, reinforcing our commitment to offer services that deliver long-lasting, visible results.”
