AKT London, the body care brand founded by West End performers Ed Currie and Andy Coxon, has officially launched across 30 Space NK stores in the UK and online, bringing its theatrical approach to beauty retail.
The launch centres on Space NK’s flagship Oxford Street store, where shoppers can expect live performances, appearances from current West End stars, and a special moment from the London Palladium’s iconic balcony, highlighting the brand’s roots in performance and storytelling.
AKT has built a cult following for its high-performance, aluminium-salts-free body care products, including The Deodorant Balm, which transforms from a nourishing balm into an invisible powder and has received over 33,000 five-star reviews. The range also includes The Foaming Body Scrub, The Body Balm, The Body Wash Concentrate, and The Everyday Body Oil.
The company has sold over 1.75 million products globally, averaging one sale every 30 seconds, and emphasises sustainability with infinitely recyclable aluminium packaging and FSC-certified cartons.
With its “Theatre of Fragrance” philosophy and five signature scents, AKT London combines performance, fragrance, and immersive retail experiences, aiming to redefine the way consumers interact with body care. 
