Harrods has introduced Aqua Natural Strip Sugar into its beauty treatment offering, marking a significant step toward integrating sustainable, high-performance alternatives within luxury retail environments.
Aqua Natural Strip Sugar is formulated from a pure sugar syrup blend, delivering a gentle yet highly effective hair removal treatment. Clients benefit from a more comfortable experience with reduced skin trauma, leaving the skin soft, clean, and residue-free. For therapists, the formulation eliminates the need for chemical-based pre- and post-treatment solutions, supporting both professional wellbeing and cleaner treatment protocols.
This milestone reflects a broader shift across the beauty industry, where sustainability is no longer a niche but an expectation. As consumer demand evolves, salons and spas are increasingly embracing holistic approaches that combine wellness, efficacy, and environmental responsibility. Aqua Natural’s full product range is certified by the Vegan Society and accredited under the Leaping Bunny Programme, reinforcing its commitment to ethical standards.
Founded in 1988 by female entrepreneur and CEW Member Rosie Khandwala, Aqua Natural pioneered the introduction of sugar-based hair removal in the UK at a time when the concept was largely unknown. Its early growth coincided with the rise of The Body Shop under Anita Roddick, a defining moment in ethical beauty retail. This led to a 17-year partnership bringing sugaring into the mainstream retail sector, until the brand’s acquisition by L’Oréal.
Today, Aqua Natural continues that legacy through its consumer-facing brand, Sugar Coated Hair Removal, offering a modern, natural alternative aligned with current clean beauty expectations. Backed by decades of manufacturing expertise under stringent ethical and sustainability audits, the company remains committed to maintaining these principles without compromise.
Collaborating with two of Britain’s most iconic beauty institutions, The Body Shop and Harrods represents not only a significant achievement but also validation of Aqua Natural’s long-standing mission: to deliver effective, sustainable solutions that meet the evolving standards of the global beauty industry.
Driven by passion, resilience, and purpose, Aqua Natural continues to champion innovation in natural hair removal proving that heritage brands can lead the future of conscious beauty.
