No7 has unveiled a new integrated marketing campaign to support the launch of its latest skincare innovation, No7 Prime Forever. The campaign introduces the brand’s first dedicated skin preservation franchise, designed to target consumers aged 30 and above.
The Prime Forever range is powered by a proprietary Antioxidant Peptide blend developed to help preserve skin in its visible prime. The launch reflects a broader shift in consumer attitudes, with increasing emphasis on preventative skincare rather than solely addressing visible signs of ageing.
Research conducted by No7, including a study of more than 22,000 participants, identified the thirties as a pivotal decade in which skincare priorities evolve. Clinical findings further suggest that visible ageing can accelerate by up to 50 per cent during this period.
To support the launch, No7 is implementing a comprehensive and highly visible campaign beginning on 8 April. Activity spans television, video on demand, social media, out of home advertising, public relations and influencer partnerships. A central feature of the campaign is a takeover of London’s Piccadilly Lights, marking a significant moment in the brand’s ongoing ‘Believe in Possible’ platform.
Laura Bonson, Head of Marketing UK and ROI at No7, said:
“We are incredibly excited to unveil the ‘No7 Prime Forever’ campaign, designed to deeply connect with a new audience for the brand,” says Laura Bonson, No7 Head of Marketing UK & ROI. “This campaign expands our audience led strategy for No7, leveraging proven growth drivers that we have honed over the last 4 years and mixing with innovative executions to create an unparalleled, immersive brand experience.
We have a deep understanding of where our audience is and how best to connect with them. Our OOH strategy is a step on from previous OOH campaigns, featuring a captivating 3D-effect takeover at Piccadilly Lights, supported by a large-format plan and tactical DOOH for widespread impact. Across social, we’re pioneering new ways in how No7 engages, integrating with Meta’s Trending Reels, strategically utilising TikTok’s innovative Branded Search Hub for the first time, driving authentic conversation via a Reddit Ask Me Anything, and leveraging a trends badge on Pinterest activity to maximise on platform authenticity. We also have paid publisher partnerships built from real collaboration and trust. Something else that I am excited about is that for the first time we will be building GEO and LLM optimisations into the plan.
Our robust TV launch ensures maximum reach, supported by always-on VOD and YouTube to precisely target women 30-44. And again will be using the high-reaching ‘ ad pause’ format on C4 and ITV – effectively a ‘billboard in the living room’ – complete with a QR code for immediate product engagement.” The Prime Forever launch represents the next phase of No7’s global ‘Believe in Possible’ platform, which highlights the brand’s commitment to science-led innovation and accessible beauty. The platform promotes the idea that consumers should not have to choose between clinically proven results and a positive relationship with their skin.
As part of the wider campaign, No7 is also introducing a ‘Preserve the Moment’ immersive experience in Shoreditch. The activation invites participants to reflect on and celebrate meaningful personal moments, aligning with the brand’s messaging around preservation. Items contributed by Pandora Sykes and other participants will be featured as part of the installation. Supporting research from No7 indicates that 82 per cent of women wish to cultivate a richer life by consciously preserving everyday moments. The same proportion reported that modern life makes it difficult to pause and appreciate these experiences.
No7 Prime Forever will be available from 8 April 2026 through Boots stores and online platforms.
