Following the recent acquisition of inclusive haircare brand, JVN, by Windsong Global (holding company, Belle Brands LLC), the brand’s ambition to support continued growth and penetration in the strong-performing UK market kick-starts with the expansion in JVN’s Nurture product range alongside key activations this summer with retail partner, SpaceNK.
JVN President, Teresa Lo, a global beauty executive with expertise in strategy, retail and operations, recognises that the UK provides exciting growth potential for the JVN haircare business. Lo says “It’s a business-as-usual approach but with emphasis on acceleration. We are lasering in on delivering effective, accessible, and conscious formulas that today’s consumers want and deserve whilst strategically embedding the brand in a competitive landscape. Our key priority is to double down efforts with our retail partners to provide a launchpad that really boosts the brand’s momentum in-market”
Jonathan Van Ness, professional hairstylist and founder of JVN – a multi-hyphenate entrepreneur with New-York Times best-selling author, Emmy-winning Netflix star and podcaster added to his credentials – sees great opportunity in growing and nurturing the brand in the UK. “There is a real appetite for JVN Hair here – our products, our stylists, our community, are symbiotically working together to create loyalty. When we launched in 2022, science-backed sustainable haircare really resonated with people as much as our message to see all beauty, serve all beauty and honour the uniqueness in each of us. I can’t wait to see what we achieve next starting with the launch of our Nurture Intense Hydration Mask”
Launching on 27th May in SpaceNK (£29.00), Nurture Intense Hydration Mask is a luxurious hair mask that instantly hydrates, restores smoothness and nourishes split ends for healthy, manageable and deeply hydrated hair. Formulated with the brand’s star ingredient, hemisqualane – which is the natural alternative to silicone with a string of hair health benefits, the light-weight formula is perfect for all hair types. The mask joins the newly reformulated Nurture shampoo and conditioner in the collection.
