Aimee Connolly, Founder of Sculpted by Aimee, CEW Member, Achiever Award Recipient, and Two Way Mentoring coach, has shared her top 5 beauty trend predictions that will dominate next year.
1. Blurred Vision
“Soft-focus” skin is redefining the beauty game with searches for “blurring Setting Powder” up 145% over the past two years according to Exploding Topics.
3. Sleeping Beauty
TikTok’s “Sleepmaxxing” trend which focuses on optimising sleep quality will increase the desire for effortlessly rested, glowing skin.
4. Skinimalism 2.0
The existing “Skinimalism” trend that dominated social feeds in 2024 will evolve to focus on increased efficacy alongside simplified routines.
5. Dark Romance
The 90s revival is set to evolve into darker, ‘vampy grunge’ makeup looks which were seen everywhere from runways to socials.
6. Ancient Botanicals
Ancient beauty secrets, rooted in centuries-old rituals and natural ingredients like Baobab and Shea Butter are set to take centre stage in body care in 2025, according to Euromonitor.
“It’s time to simplify our routines and embrace a more mindful, effective approach to beauty. Healthy, radiant skin is the ultimate canvas, and that’s why we always
say that beautiful makeup begins with great skin. Alongside our glow-boosting skincare, our bestselling HydraTint — a hydrating tinted serum made with 90% skincare — nourishes skin while adding a sheer veil of colour, perfect for achieving a skinimalist look.”
— Aimee Connolly
