Building on its strong foundation of popularity on social media, 2019 CEW Beauty Award winner Isle of Paradise rapidly swept across TikTok in 2020, with the brand’s Self Tanning Drops. TikTok creators shared how they added the drops to their moisturiser of choice to achieve the perfect streak-free bronze. This organic TikTok virality, coupled with Isle of Paradise’s availability at beauty retail giant Sephora, led to a surge in the brand’s EMV in Q2. Isle of Paradise collected $5.0M EMV from 863 influencers in Q2, an 80% quarter-over-quarter EMV increase and a 62% QoQ community expansion.
Isle of Paradise’s Influencer Community
(April 2019 – June 2020)
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