According to CEW partners Mintel, a holistic approach to feeling more physically and emotionally balanced has become a key motivator of consumer behaviour and online retailers have reported a 219% increase in sales of therapeutic sleep and wellness products in lockdown with predictions that the sector will continue to soar well beyond the end of 2020.
Great timing then for the launch of the new mind, body and skincare brand from the laboratories of Aromatherapy Associates, Aroma Active Laboratories, which has been created to “resilience-proof your day”. The brand unites the powerful and therapeutic benefits of modern aromatherapy with natural active ingredients to enhance physical, mental and emotional wellbeing.
Aroma Active Laboratories is comprised of four solution-led collections – each containing natural every-day problem solvers that fit effortlessly into your established daily routine – Soothe, Muscle, SOS and Sleep.
“Life is busy, exhilarating and sometimes hard, more so now than ever. This range was created from the best ingredients that nature has to offer with our scientific lab know-how, to give a toolkit of solutions to help you find strength and resilience to take on the day ahead, with one less problem to think about. Created for the everyday superhero, created for you.” Anna Teal, Brand Founder.
Available exclusively at Boots and www.Boots.com
You can find more information ON INSTAGRAM: @AROMAACTIVE