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INSIGHTS
Creator-Led Marketing Powers Impact Report
We are pleased to share the latest exclusive report from CEW partner CreatorIQ, featuring data from over 100 marketers, this report showcases how organisations can evolve their creator marketing strategies…
INDUSTRY NEWS
Brands Weigh in on China’s End to Compulsory Animal Testing on Imported Cosmetics
As reported by CEW Inc., this month saw huge developments in China's animal testing laws which are predicted to have a significant impact on cruelty-free brands looking to expand into…
RETAIL
Boots Becomes First Major High Street Beauty Retailer To Offer ‘Make-Up Exchange Promise’
Boots has launched the Make-Up Exchange Promise, a commitment to customers that they can exchange make-up in-store if they’ve bought the wrong shade. In a high street first, this new…