Boots has announced a new partnership with SoPost, the digital sampling platform known for its data-driven, personalised approach to product trial. This collaboration enables Boots to offer its suppliers access to SoPost’s advanced sampling technology, powered by the retailer’s Advantage Card data – one of the UK’s richest consumer data sets.
The initiative allows brands to run highly targeted sampling campaigns, matching products with consumers based on preferences and shopping behaviours. Once a sample is requested, consumers are taken through the SoPost experience, with options to provide feedback and easily purchase the product from Boots following the trial.
SoPost currently works with leading global beauty groups, including Estée Lauder Companies, Coty, and Shiseido Group. Through this new partnership, brands in the Boots network can tap into personalisation at scale, delivering greater relevance, insight, and consumer engagement.
This move reflects a growing trend towards more measurable, insight-led sampling strategies that aim to bridge the gap between trial and purchase, while strengthening brand loyalty.
