This week Boots announced it will launch a new beauty only store at Battersea Power Station. The 11,200 sq ft beauty playground is set to open later this year at London’s newest, exclusive shopping destination and will showcase Boots’ extensive beauty offering across products, services, advice, and trends.
The supersize beauty studio will create a new destination for beauty lovers to try out new products, looks and trends with more than 250 cosmetics, skincare and haircare brands available. There will be several new UK-exclusive brands and ranges from diverse and female owned brands. Customers can sign up for news of new brand announcements and behind the scenes content at Boots beauty store.
Boots will make good use of its leadership in healthcare and expertise in skin, with skin-specialist pharmacists and qualified dermatologists on hand to offer advice. A new team of Boots Beauty Specialists will also be recruited, joining the already 1,000+ strong Beauty Crew across the UK, offering free consultations with personalised, brand-neutral beauty and skincare advice to customers, alongside thousands of Brand specialist advisors.
On opening, Boots will also introduce all of the new beauty brands to boots.com, so customers shopping anywhere in the country can also access these new favourites from as soon as the next day, with Click and Collect available at over 1,600 stores.
Boots will continue to invest in beauty halls and beauty advisors across its UK portfolio. This news follows the rejuvenation of over 170 beauty halls across the UK and Ireland – most recently in St Albans, White City, Kilbride, Grantham and Stratford-upon-Avon. These new reinvented beauty halls have been the first to stock trending new brands, including Grown Alchemist, Sol De Janeiro and Function of beauty, alongside cult beauty icons, Kylie Cosmetics, NARS, MAC Cosmetics and Drunk Elephant.
Boots now offers more than 500 beauty, skincare and haircare brands and has launched almost 4,000 new lines from top beauty names this year alone. This investment in beauty is reflected by Boots’ consistent market share growth over nine consecutive quarters and the standout performance from the beauty category at Boots’ Q3 results announced in June for the three months to 31 May 2023. Beauty delivered sales growth of 18% year on year for the period, with the biggest week for the category outside of Christmas recorded in May, and up 45% on the same period in 2021.
Paul Niezawitowski, Beauty Director at Boots,said: “Our new Beauty showcase solidifies Boots’ position as the UK’s number one beauty destination and marks the latest innovation under our ongoing beauty reinvention programme. Boots continues to invest in providing a market-leading beauty shopping experience and this new beauty-only concept not only allows customers to be the very first to try new brands and products but also provides a platform to launch new services that we know our customers will love.”
