On 28th June NEOM Wellbeing, the UK’s award-winning wellbeing brand, renowned for its 100% natural fragrances, officially opened its first U.S. retail store in New York City.
The debut “Wellbeing Hub” is situated in the West Village on Bleecker Street. Expanding from its UK roots, where NEOM is available in John Lewis and Selfridges, along with a network of standalone Wellbeing Hubs, the British-born brand is now adding the ‘city that never sleeps’ to its growing roster.
The 481 square-foot Wellbeing Hub, located at 395 Bleecker St, NYC, has been designed as a sanctuary to escape the city, a stress-free haven, bringing New Yorkers an immersive wellbeing experience with a product portfolio that is powered by 100% natural fragrances across four wellbeing pillars: ‘Better Sleep, Less Stress, More Energy and Mood Boost’.
The Hub will also offer complimentary hand and arm massages, in-store demonstrations, and samples of the brand’s wellbeing hero products and new launches. Customers can step inside to discover the unique ‘NEOM Wellbeing Scent Discovery’ experience and uncover which wellbeing pillar is most aligned to their own wellness needs. Supported by NEOM’s in-store ‘NEOMologists’, customers can personalize their wellbeing toolkit, with a curated product selection across home fragrances, bath and body, and from the brand’s iconic, award-winning family of electric diffusers; ‘Wellbeing Pod’.
“What a moment for our NEOM Wellbeing brand! I am really excited to be building upon our British heritage and taking our 100% natural fragrances that boost your well-being to New York. I’m looking forward to spend more time in the West Village neighbourhood and helping the community of New Yorkers with their wellbeing journey to better sleep, less stress, more energy and a boosted mood.”
Nicola Elliott, Founder, NEOM Wellbeing
“NEOM continues to scale outside of its UK home market, and the team and I are delighted to have an immersive, bricks and mortar experience with our new flagship U.S store, which further strengthens our successful distribution channels in the U.S. market. Our new Bleecker St Wellbeing Hub builds upon our established UK & Ireland omni-channel sales portfolio, including six NEOM Wellbeing Hubs, a premium wholesale distribution with branded counters in leading department stores, such as John Lewis and Selfridges, and a fast-growing D2C business across the UK, U.S. and ROW markets.”
Isabel Malbois, CEO, NEOM Wellbeing
