CEW partners Sainsbury’s have teamed up with L’Oréal to offer AI-powered skincare consultations for shoppers across 100 stores, many with dedicated consultation take-over spaces.
Staff at the selected stores will use iPads loaded with AI skincare tech by L’Oréal Group’s ModiFace technology to offer customers their own personalised skincare advice and product recommendations using L’Oréal Paris’ Skin Genius and Garnier’s Skin Coach tools.
To use the service, a customer’s face is scanned, and factors such as the severity of wrinkles, ‘radiance’, firmness of the skin, pore quality, pigmentation and fine lines are measured by the app.
“The tool harnesses 20 years of research and a database of more than 15,000 faces to deliver personalised routines based on an individual user’s skin type and needs simply by taking a selfie,” the company said.
L’Oréal chief marketing and digital officer Lex Bradshaw-Zanger added: “More than ever, we know that our consumers want to be sure they are making the right choices when spending their money, and the increased interest in their skin health and skincare needs is no exception. L’Oréal Group’s acquisition of ModiFace is a key enabler for our beauty tech and innovation, allowing us to develop services that help create the future of beauty, which means customers can shop for tailored skincare in the supermarket aisles for the first time.”
The beauty group said its new service has been designed to make skincare recommendations “more accessible” to customers in the grocery sector, a category that “continues to grow”.
Sainsbury’s Health & Beauty category director Sophie Hogg said: “Our beauty experts play an important role in supporting customers shopping our beauty ranges in our stores, and this fantastic technology will mean they can provide an even more tailored and personal service. The combination of face-to-face interaction and technology really sets us apart from others and gives customers another compelling reason to stop by the beauty aisle when doing their grocery shop.”