Vasiliki Petrou, CEW Chair and former Unilever Prestige CEO, is delighted to announce the launch of Veralis Group, an advisory and investment firm specialising in beauty, wellness, longevity, and consumer health.
Veralis Group is a catalyst – an ecosystem of advisors, operators, investors, and founders united by shared values and ambition. The firm partners with exceptional founders at the convergence of beauty, wellness, longevity, consumer health, and diagnostics. More than capital, Veralis Group brings deep operational expertise, cultural sensitivity, and networks that accelerate growth without compromising originality.
With over 30 years of experience in the beauty industry, Vasiliki has witnessed too many soul crushing deals and has always believed there is a better way: building ecosystems where everyone wins.
At Veralis Group, the team takes significant, often majority stakes, with the goal of at least doubling businesses in both scale and impact.
Vasiliki expresses deep gratitude to Unilever for the opportunity to create Unilever Prestige, which provided invaluable experience in M&A, investing, and managing portfolios for growth. She also extends heartfelt thanks to the founders and teams of those brands, to CEW UK, to the numerous founders and beauty executives she has met over the years, and to the many women and men in banking, private equity, and private wealth who have supported her and believed in this vision.
This marks the beginning of an exciting new chapter and we are certainly honoured to have her as our CEW UK Chair.
Congratulations Vasiliki!
