David Pemsel, former CEO of The Guardian Media Group has launched ScienceMagic.Inc, together with Julietta Dexter, Founder and CEO of The Communications Store (TCS) and Daniel Marks, Chief Creative Officer and partner also at TCS. ScienceMagic.Inc will build and partner with the brands and talent of tomorrow.
David Pemsel will lead the business as CEO, Daniel Marks will become Chief Magic Officer, overseeing all creative output and brand guardianship and Julietta Dexter will become Chief Growth and Purpose Officer focussing on client excellence and growth as well as her work in purpose, business ethics, values and culture.
The company has offices in London and New York and ScienceMagic.Inc will partner with brands to define and articulate their purpose, develop their commercial strategies and build their digital interfaces. ScienceMagic.Inc will also work directly with world-class talent creating purpose-driven, commercial partnerships and platforms.
The Communications Store’s business, its exceptional global client portfolio and its entire 115 strong staff force will integrate immediately as ScienceMagic.Inc. The company will continue its current work and build out on its experience as strategic brand-builders, PR & communications experts and above all brand guardians to some of the world’s most powerful brands. ScienceMagic.Inc believes fundamentally in the unique power of the connection between Magic, the art of real engagement through storytelling, communication and creativity; Science, the intelligent use of data and AI to inform strategy and identify business-building opportunities and Experience, the creation of digital product,
technology and interfaces that connect directly with the consumer.
David Pemsel, CEO:
“There now has to be a new answer to the challenges of building meaningful relationships with consumers in this complex and dynamic world. ScienceMagic.Inc is grounded in three core capabilities of Strategic Science, Creative Magic and Digital Experience to grow real and enduring value for both brands and people of influence. Established brands urgently need immediate solutions to make the shift in a post-covid world, from offline to a new physical, digital, mobile and virtual world. Personality and Purpose are the future of all brands and all consumers are looking for inspiration in a new world of genuine engagement and entertainment.”
Julietta Dexter, Chief Growth and Purpose Officer,
“The crisis we’re all in has focused us single-mindedly on radically reinventing the future of brand, talent and business building. ScienceMagic.Inc is our future. An agile, new model company that focuses only on building the brands and businesses of tomorrow through true partnership and purpose. I have always believed that purpose has to be the foundation of any business success. No brand or individual will succeed unless they can articulate their “reason for being” well, beyond financial success.”
Daniel Marks, Chief Magic Officer,
“I have always believed in the magic power of great brands – that extraordinary feeling of connection when you experience exceptional creativity, desire and beauty. ScienceMagic.Inc’s ambition is to bring real meaning and purpose to our connections with brands and people. We champion the magic behind our interaction with brands and people and empower that magic with science. In our role as brand guardians we use data, AI and technology to amplify great creative thinking, develop exceptional consumer entertainment platforms and build sustainable commercial businesses.”