We are delighted to share the latest report from Tribe Dynamics – September Beauty and Fashion Rankings.
“In a year that has become impossible to predict, there’s one thing that we can safely expect to see more of: celebrity-founded brands…But as the market for celebrity-founded brands becomes more crowded, it’s become all the more important for these brands to combat any consumer celebrity-brand fatigue by bringing a unique position, purpose, and product lineup for the digital community to rally behind. We’ve highlighted five celebrity-founded brands that are doing the influencer space right, powering an impressive online presence and Earned Media Value (EMV) with inclusive mission statements and product lineups.”
The report also contains Tribe Top 10 features, including:
- The top 10 cosmetics, skincare, haircare, luxury fashion, and apparel brands in the U.S. by Earned Media Value
- The top 10 beauty brands in the U.K. and France by Earned Media Value
- Influencer community stats for all top 10 brands across verticals and markets
- Insights into the campaigns that led brands to outperform their vertical
To download the report for a comprehensive analysis of brands’ influencer marketing performance, and to learn more about how celebrity-founded brands can combat celebrity brand fatigue and come out on top please click here.