AGENDA

Scheduled for Wednesday, April 30, 2025, from 9:00 AM to 5:00 PM at The Ham Yard Hotel in London, this full-day event is organised in partnership with Google, Amazon Beauty, and Tash Partners.

FUTURE BEAUTY 2025: CEW DIGITAL INNOVATION & TECHNOLOGY SUMMIT AGEDNA

Agenda

8.45 am Registration and Breakfast

9:20-9.25am Welcome – Sallie Berkerey, CEW & Tash Courtenay-Smith, Tash Partners

9.30-10.00am The Power of Community in Beauty with Jess Hunt, REFY; moderated by Reiss Akhtar, CreatorIQ

10:05-10:35am Using AI to create SEO-optimised, brand-compliant PDPs at scale – what to do, and what to avoid with Ocula Technologies

10:40-11:05am The Power of Personalization: How Tech and Collaboration Build Brand Longevity

with Rotate, Recharge and Absolute Collagen; moderated by Tash Courtenay-Smith

11:05-11:25am BREAK

11:30-11:50am Driving Innovation: A Journey from Generative AI to AI Agents at Amazon

11:55am-12:25pm Elemis x Flixmedia; Content Syndication: Enhancing the Beauty Shopping Experience

12.30-1.00pm Cart-Converting, Revenue-Retaining Ecommerce Growth hacks, with Superco, Swap and Rebuy

1:00-1.50pm LUNCH

1:55-2.15pm Beauty Meets Tech and Content: How Prime Video Ads is Innovating Brand Engagement with Amazon

2:20-2:40pm Building Trust in a World of Noise with SoPost

2:45-3:15pm The Practical use of AI in Beauty – with Renude, DCYPHER, Kaorium, Iqonic.AI; Moderated by Sebastian Kraft

3:15-3:35pm BREAK – MEET THE PARTNERS

3:40-4:10pm Accelerated Beauty – How Beauty Consumers will be Defined by a Series of Intriguing Dualities with Google

4.15-4.40pm The Personal Touch: Leveraging Data Insights for Superior Customer Engagement

with SpaceNK

4.40-5.00 pm Decoding the Beauty Consumer: Trends from TikTok & Spate’s Popularity Index

5pm Close & Drinks; in partnership with Superco, Swap, Recharge, and Rebuy

Take a Sneak Peek at the Sessions & Speakers Powering Future Beauty 2025

Accelerated Beauty  with Google

This session will uncover how beauty consumers will be defined by a series of intriguing dualities. Navigating these complexities will require brands to embrace agility, accelerated creativity, and a deep understanding of the evolving consumer mindset. Successful brands will be those that can master these contradictions, creating relevant and tailored content that forges connections with consumers who are simultaneously seeking the comfort of the familiar and the excitement of the new.

What You’ll Learn:

🔍 Key dualities shaping the next generation of beauty consumers

🤖 Why embracing complexity is essential for brand relevance and resonance

💬 How to balance innovation with familiarity in product and content strategy

📊 The role of data-driven creativity in navigating evolving consumer mindsets.

🌐 Practical approaches for creating content that connects across diverse emotional and cultural drivers.

Speaker

Natasha Kizzie, Head of Luxury and Beauty, Google

—————————————————————–

Building Trust in a World of Noise

In an era where consumers are bombarded by influencer content, AI-generated messaging, and an overload of advertising, trust has become one of the most valuable and elusive commodities for brands. This session explores the shifting landscape of consumer trust, the growing demand for authenticity, and the power of community, word-of-mouth, and user-generated content. We’ll unpack key trends backed by real data and dive into actionable strategies brands can use to build lasting trust across generations.

What You’ll Learn:

🔍 Discover what’s driving consumer trust in 2025 and why it’s more critical than ever for beauty brands.

📊 Backed by data — get insights into the latest trends shaping the future of beauty and consumer behaviour.

👥 Explore how different generations define “trust” and what that means for your brand’s voice and values.

🌐 Learn how to stay authentic, relevant, and trusted in an age of scepticism.

Speaker

Jonny Grubin, Founder & CEO, SoPost

—————————————————————–

Decoding the Beauty Consumer: Trends from TikTok & Spate’s Popularity Index

Join Olivier Zimmer, CEO and Co-Founder of Spate, for an in-depth exploration of today’s most talked-about beauty movements — from the rise of TikTok-driven makeup communities to the skincare products generating the highest online interest. Powered by Spate’s proprietary Popularity Index, which merges Google Search and TikTok data, this session offers a unique, data-backed perspective on emerging consumer behaviour in the beauty space.

What You’ll Learn:

🔍 The most influential beauty trends currently gaining traction across TikTok and Google.

🤖 How online communities are shaping consumer interest — and what that means for brands.

📊 How to interpret trend data to inform product development, content strategy, and marketing.

🔧 Actionable strategies to stay ahead in an increasingly fast-moving digital beauty landscape.

Speaker

Olivier Zimmer, CEO & Co-Founder, Spate

—————————————————————–

Driving Innovation: A Journey from Generative AI to AI Agents at Amazon

This session will explore how Amazon is pushing the boundaries of artificial intelligence through its journey from foundational generative AI technologies to the development of sophisticated AI agents. Luisa Bertoli, shares how the Generative AI Innovation Centre helps organizations unlock business value by designing, piloting, and scaling customized GenAI solutions.

What You’ll Learn:

🔍 The evolution from GenAI to autonomous AI agents that can think, learn, and act.

⚡ How to identify high-impact AI use cases and scale them effectively.

🛠️ Amazon’s playbook for agile innovation and rapid GenAI adoption.

Speaker

Luisa Bertoli, Generative AI Strategist, Generative AI Innovation Center at AWS

Beauty Meets Tech and Content: How Prime Video Ads is Innovating Brand Engagement

This session highlights the future of advertising at the intersection of content, technology, and consumer behavior. David Cottell, discusses how the newly launched Prime Video Ads and the broader Amazon video advertising ecosystem- including Live Sport, Twitch, and Streaming TV+,are redefining how brands connect with audiences.

⚡ How advertisers can leverage data and insights to enhance campaign precision and effectiveness.

🔍 The capabilities and advantages of Prime Video Ads and how they integrate into Amazon’s broader video strategy.

🔧 Strategies for brands to maximize ROI through Amazon’s multi-platform video ecosystem.

Speaker

David Cottell, Senior Sales Specialist, Amazon Prime Video Advertising

—————————————————————–

Using AI to create SEO-optimised, brand-compliant PDPs at scale – what to do, and what to avoid

Join Ocula Technologies for a practical session exploring how beauty brands can move beyond generic AI content generation and start using smart, scalable AI solutions to create SEO-optimised, brand-compliant PDPs. You’ll discover practical tips on what works, what to avoid, and how to get better results from your AI strategy.

What You’ll Learn:

⚡ The most common content challenges beauty brands face, and how to overcome them

🧰 Ocula’s toolkit for getting the best out of AI – driving scale, consistency, and conversion across every SKU

🗣️ How to ensure every PDP meets your tone of voice, compliance, and SEO requirements

🛣️ A roadmap to future-proof your PDP strategy across D2C and retail partner sites

Speakers

Aimee Taylor, Senior Account Executive, Ocula Technologies

—————————————————————–

Built to Lead: How Collaboration Fuels Brand Longevity

This panel will spotlight the powerful partnership between Rotate, Recharge, and Absolute Collagen, and how true collaboration drives long-term brand success. The session will explore how modern brands are not only built to last – but built to lead – through a mix of innovation, performance, and the right agency & tech partners by their side.

👥 How collaboration sparks innovation and drives standout brand performance

🤝 The secrets to long-term brand partnerships that go beyond surface-level deals

🛠️ Tools & tech that modern brands use to stay ahead and lead, not just last

🌱 How to build a brand with longevity in mind—from strategy to execution

Speakers