Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. Provenance’s technology is already increasing conversion rates, brand value and market share for customers including Cult Beauty, Douglas, GANNI, Napolina, Arla and Unilever. Provenance is a mission-driven, independent B Corp; their vision is a world where citizens can make informed buying decisions that positively impact both people and the planet.

Alanna Curtin has been with Provenance for 3 years overseeing their growth, customer success and marketing. She has worked closely with beauty, food and fashion brands including GANNI, Douglas and Arla on the value case for sustainability communications using Provenance transparency technology. Previously she led new relationships for the change agency Futerra, collaborating on market leading sustainability strategies for businesses including Lancome, Rainforest Alliance and YNAP. She is a commercial leader with deep sustainability knowledge and a fearless passion to make business a force for good.
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