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INSIGHTS
GOOGLE BEAUTY INSIGHTS: AUTHENTICITY IS LIKELY TO INCREASE CONSUMER CONSIDERATION FOR YOUR BRAND
As consumer trust declines across a number of industries, authenticity and transparency have emerged as key attributes that matter. Consumers, more than ever before, are holding brands to a higher…
INSIGHTS
Marketing To Gen Z During The Covid-19 Pandemic
The COVID-19 pandemic hit during the most formative years of Gen Z’s lives and how brands respond may define their relationship with this important emerging demographic for years to come.…
RETAIL
Hourglass Opens Pop-Up in Selfridges to Launch Curator Eyeshadow Collection
Selfridges has announced the latest addition to its Project Earth Beauty offering with a new pop-up Eye Bar experience in celebration of Hourglass Cosmetics’ new sustainably-packaged Curator Eyeshadow collection. The…