Luxury beauty brand Charlotte Tilbury Beauty has officially launched in 31 Boots stores across the UK, marking one of the most significant high street beauty partnerships of the year.
The move brings Charlotte Tilbury’s award-winning makeup, skincare and fragrance collections to a wider audience, responding to strong customer demand and expanding access to the brand in communities that previously had limited opportunities to shop its products in person.
The rollout introduces dedicated Charlotte Tilbury Beauty counters in selected Boots locations, where customers can explore the brand’s bestselling products, receive personalised beauty consultations and book specialist services delivered by trained beauty artists.
Among the products available are some of Charlotte Tilbury’s most recognisable beauty icons, including Magic Cream, Airbrush Flawless Finish and the globally popular Pillow Talk lipstick range. Customers will also have access to a broad selection of shades and formulations designed to cater to a wide range of skin tones, ages and beauty preferences.
The partnership reflects the continued importance of physical retail experiences within the beauty sector, despite the growing influence of social media and online shopping. New consumer research commissioned by Boots and Charlotte Tilbury Beauty found that many shoppers still prefer to experience products firsthand before making a purchase.
According to the study, nearly nine in ten consumers value personalised advice when shopping for beauty products, while a similar proportion prefer to see or test products in-store before buying. The research also revealed that most consumers who discover beauty products online ultimately complete their purchase in a physical store.*
Industry observers say the findings highlight the enduring role of beauty counters and in-person consultations in helping consumers make informed purchasing decisions.
Charlotte Tilbury CBE, President, Chairman, Chief Creative Officer & Sole Founder of Charlotte Tilbury Beauty, described the launch as an important step in the company’s mission to make its products more accessible across the country.
She said: “Darlings, my mission has always been to empower everyone, everywhere to feel and look like the most beautiful, confident versions of themselves. I am so thrilled that we are now bringing Charlotte Tilbury into select Boots stores across the UK this summer – joining forces with another great British beauty icon that customers know, love and trust.
“For years, I have received countless messages from people asking, ‘When is Charlotte Tilbury coming to Boots?’ Well, darlings, the wait is over – we are finally making your beauty dreams come true! Bringing Charlotte Tilbury to people that may not be near an existing Charlotte Tilbury location! Now, more people than ever will be able to experience my award-winning beauty secrets within their local communities. I cannot wait for Boots customers to experience the magic of Charlotte Tilbury for themselves!”
The expansion introduces Charlotte Tilbury Beauty to several locations where the brand has not previously maintained a retail presence, including Derby, Aberdeen and the Isle of Wight. By partnering with Boots, one of the UK’s most recognisable health and beauty retailers, the company is expected to reach thousands of new customers.
For Boots, the addition of Charlotte Tilbury further strengthens its premium beauty offering and supports its strategy of combining sought-after brands with expert beauty services and personalised customer experiences.
Alice Rafferty, Director of Luxury Beauty and Cosmetics at Boots and CEW Board member, said: “We are delighted to welcome Charlotte Tilbury Beauty into 31 Boots stores nationwide. Our customers have long been asking for Charlotte Tilbury, and we are incredibly proud to bring one of the world’s most influential beauty brands to even more communities across the UK.
“Our stores are designed to be immersive spaces where beauty discovery meets expert advice, and this launch further strengthens our premium offering. It reflects our commitment to giving customers access to the most exciting and sought-after brands, combined with the trusted expertise they expect from Boots.”
The launch is expected to drive increased footfall to participating stores and reinforce the growing demand for experiential beauty retail, where shoppers can receive tailored recommendations, professional advice and hands-on product demonstrations.
Charlotte Tilbury Beauty is now available in 31 Boots stores across England, Scotland, Wales, Northern Ireland and the Isle of Man, with customers able to find their nearest stockist store using a dedicated store locator on boots.com.
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* Survey of 2,000 UK women, aged 18+, conducted by Censuswide – June 2026
