Last year Cosmetify rolled out their first ‘Beauty Influencer Rich List’, to find out just how much some of the biggest names in cosmetics could be earning from their social channels.
This year, they have refreshed the list to see how things have changed, as well as including each person’s following on TikTok, which has seen its popularity explode over the last twelve months, particularly when it comes to finding out the latest skin-care, beauty and makeup hacks and trends.
Top 3 richest beauty influencers
Huda Kattan – £119,089 total earnings
– £2,160 per TikTok video
– £2,799 per YouTube video
– £114,131 per Instagram post
James Charles – £108,528 total earnings
– £25,561 per Tiktok video
– £18,374 per YouTube video
– £64,592 per Instagram post
Bretman Rock – £53,726 total earnings
– £6,409 per TikTok video
– £10,292 per YouTube video
– £37,025 per Instagram post
Top richest beauty influencers by channel
Tiktok (per video)
– James Charles – £25,561
– Mari Maria – £9,432
– Bretman Rock – £6,409
Instagram (per post)
– Huda Kattan – £114,131
– James Charles – £64,59
– Mari Maria – £40,789
Youtube (per video)
– James Charles – £18,374
– Safiya Nygaard – £16,267
– Rachel Levin – £13,205
To view the full report click here.
