The Body Shop has announced that it is expanding its refill and recycling in-store programme worldwide, broadening the concept to 400 stores by the end of the year with plans to have all stores equipped within the next five years.
“We want eco-activists to join our revolution and make it part of their new, more sustainable beauty lifestyle…Why waste a container when you can refill it?”
Currently shoppers can refill up to 12 of its shower gels, shampoos, conditioners, and soaps with 250ml recyclable and reusable aluminium bottles. To date the service has only been available in the UK so this international debut is the first of its kind.
“We are proud to be the first cosmetics brand to deploy this solution so broadly, both in terms of number of stores and references…Since we are B-Corp-certified, we feel responsible for what we market, so all our products are recyclable.”
The Body Shop was acquired by Brazilian beauty brand Natura & Co in 2017 who said that by switching to refill bottles, customers could save up to 25 tonnes of plastic from being wasted every year if the average consumer uses 32 plastic bottles from their shampoo and conditioner to hand washes and shower gels, annually.
For more information please visit The Body Shop website.