The Body Shop has committed to becoming a 100% vegan brand by 2023 meaning that its entire product formulations portfolio will not contain any ingredient of animal origin and will be certified by the Vegan Trademark. Specifically, within the next two years, the formulas of all The Body Shop’s products will be certified by The Vegan Society, a registered charity and the oldest vegan association in the world, founded in the UK in 1944.
The Body Shop commented, “The Vegan Society adopts an extremely meticulous approach in examining and certifying products, since it gets in touch with each supplier and producer of raw materials. Once The Body Shop’s approximately 3,700 raw materials have all been painstakingly analysed, each product is examined in its entirety to make sure it is fully compliant, and a certification is issued. The certificate will also be printed on all of the brand’s packaging.”
In addition, The Body Shop recently announced a rollout of refill stations across 500 stores globally this year, with a further 300 planned for 2022. It will also expand its in-store recycling scheme, Return, Recycle and Repeat, across 800 stores in 14 markets by the end of this year.
Lionel Thoreau, The Body Shop’s global brand director, said: “Our decision to go 100% vegan is a natural next step for The Body Shop. Thanks to our founder Anita Roddick, we were the first beauty company to fight against animal testing in cosmetics, and the first major global beauty brand to use cruelty-free musk in our fragrances. Vegan beauty is a critical next step in our sustainability and environmental endeavours. This, along with our global refill and in-store recycling programmes makes The Body Shop a destination for ethically-minded customers.”
The company says work has already begun towards the transition, with the new vegan body butters reintroduced and rolled out globally earlier this year.
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