With thousands of skincare small businesses eager to reopen safely, Dermalogica has developed a new robust global service safety standards and certification programme. Yesterday, Dermalogica’s CEO Aurelian Lis, senior management team and the global Dermalogica tribe hosted a webinar, where the team deployed a new strategy to help Dermalogica salon accounts get themselves back to business safely and effectively when Government guidelines allow. Dermalogica are monitoring the Covid-19 exit strategies and will be continuing to support and inform their Professional Skin Therapists throughout.
More than six weeks after the Coronavirus forced business shutdowns around the world, the professional skin care industry is eagerly seeking guidance on how to reopen and perform skin care treatments safely. Developed in accordance with Dermalogica’s professional-grade standards, and with the safety of staff and consumers as top priority, the new measures include:
• Dermalogica Principles for Enhanced Service Safety, a set of directives such as maintaining physical distancing by staggering appointments and limiting entrance; wearing masks in common areas and masks and face shields during treatments; hand sanitisation, handwashing, and sterilisation; as well as requirements for laundering and retail testers.
• Detailed safety protocols that address specific touchpoints such as pre-appointment screening; client arrival and departure; retail and common-area floor services; treatment room sanitation; protective wear, and more.
• Clean Touch Certification, awarded to skin therapists who complete free online training on the key principles and enhanced protocols. Upon completion, skin therapists will earn a certificate recognising them as Clean Touch Certified, which they can display in their salon, treatment room, or website.
Dermalogica’s principles go beyond what is legally mandated but should not replace state board or local authority regulations.
“As science progresses, we will surely need to loosen or tighten the safety precautions,” states Dermalogica Global CEO Aurelian Lis. “What counts is that we have defined the most appropriate steps now so that the industry can embark on the changes necessary to make facial skincare services a reality. With big business focused on digital or sitting it out, skin therapists are not willing to give up on the important industry of human touch and connection.”
Dermalogica also teased a new “Back in Touch” global marketing campaign, created to support Dermalogica skin therapists as they start thinking about reopening and reconnecting with their clients. The campaign will launch in select Dermalogica markets in May and continue wider roll-out as local communities suggest that it is safe to do so.
To become Clean Touch Certified, visit: dermalogica.com/inthistogether
In addition, Dermalogica have implemented a number of other initiatives to help support their PSTs at this time:
• Dermalogica Online Face Mapping Tool – It’s as easy as taking a selfie – Dermalogica’s digital diagnostic tool performs a Face Mapping from the comfort of your own home. Snap a well-lit picture of your skin and receive a bespoke treatment plan and skin analysis. The app picks up redness, oiliness, dehydration, ageing and under eye concerns. It is done directly from the Dermalogica website, and you can also chat to a live therapist if you have any concerns.
• UK Affiliate programme – The Dermalogica Affiliate Programme for their Professional Skin Therapist, can earn them a 25% commission* on the RRP of retail products (ex VAT) brought by their clients through the Dermalogica.co.uk website. Their clients will also receive a complimentary travel size on any order when purchasing full-sized product. The programme is designed to help accounts earn commission via their own Dermalogica.co.uk website. It saves them having to hold extra stock and pay for postage to clients. Like never before with so many of our accounts closing their doors, this will be invaluable to keeping their business running during this uncertain time. Accounts can get more information by reaching out to: email@example.com
• Global PST streaming: Dermalogica global have released two ‘In This Together’ live streams which featured ways for Professional Skin Therapists to leverage their social media platforms, share the importance of self-care and additional financial advice to help manage their businesses as well as giving them ways to stay connected. This information is valuable to all skin therapists – link here: www.dermalogica.com/inthistogether.
• Online masterclasses: Dermalogica’s Education team have been working tirelessly to provide more on-demand e-learning that teaches PSTs on how to host their own online masterclasses for clients from their homes. More so, they’ve never had so much education at their fingertips.
• NHS workers support: lastly but certainly not least, the team have been working on a number of different partnerships to show their support in the fight against this virus. Dermalogica UK is supporting some key charities that can get products into the hands of frontline NHS staff. So far they have donated over 5,000 Soothing Skin Kits and have secured more product to share in the coming weeks. The kits so far have been donated to WE C U (https://www.wecu.com), a newly formed charity, created to get products into the hands of those on the frontline.
• Dermalogica’s parent company Unilever has committed to contributing €100 million worth of soap sanitiser, bleach and food to support the emergency response globally, including adapting their manufacturing to make sanitiser for hospitals.