Plastic-free solid skin and hair care brand, Disruptor London has been selected as one of the nation’s 100 most impressive small firms by the Small Business Saturday UK campaign, as it kicks off its second decade in the UK.
Founded by Sira Dheshan Naidu and Juan Jose Jimenez Anca in 2021, the brand has been at the forefront of the sustainable beauty movement. The eco-conscious brand has been built on formulating, manufacturing and selling zero waste, sustainable skin and hair care products with a ‘skinimalist’ approach.
Following a nationwide search it has been chosen as part of this year’s SmallBiz100 line-up, which showcases a line-up of 100 of the most inspiring independent businesses from across the UK.
“We are thrilled to be selected as a SmallBiz100 for 2023. It’s a tremendous accolade to receive external recognition for the work we’re doing to breakthrough the noise in the sustainable beauty movement,” said Sira and Juan, co-founders of Disruptor London.
“As conscious consumers seek eco-friendly alternatives, Disruptor London stands as a trailblazer in reshaping the beauty industry for a greener and brighter future.” Disruptor London will be profiled by the campaign in the 100 days as part of the 100-day countdown to Small Business Saturday UK.
“It’s fantastic to celebrate Disruptor London as part of this year’s campaign” said Michelle Ovens CBE, Director of Small Business Saturday UK.
“The impressive small businesses featured in this year’s SmallBiz100 sum up the phenomenal contribution that small firms make to our economy and local communities.”
Small Business Saturday is a grassroots, non-commercial campaign, which celebrates small business success and encourages consumers to ‘shop local’ and to support businesses in their communities. The campaign was originally founded by American Express in the U.S. in 2010, and the brand remains the principal supporter of the campaign in the UK.
On Small Business Saturday customers across the UK go out and support all types of small businesses, from independent boutiques and eateries to small service and b2b based businesses like wholesalers and digital marketers.
Over the time the campaign has run in the UK it has engaged millions of people each year and seen over billions of pounds spent with small businesses across the UK on Small Business Saturday. Last year the campaign trended at number one in the UK on social media platform X (formally Twitter), with the Prime Minister and the Mayor of London among those publicly supporting the campaign. Over 90% of local councils also supported the campaign.
